The Sony Ericsson W350i is made of pure plastic; it looks more like a toy rather than a cheap phone. The backside cover is made from a rubber-like plastic, while the rest is lusterless plastic. The device strongly resembles Sony Ericsson's T series, with its flip clap and retro design. The thin flip looks really flimsy and features external music controls. These offer haptic feedback when they're pressed. Actually, the user pushes the numeric keypad when using the external controls. Above the flip, there's a very small display protected by scratch resistant plastic. Near the bottom left of the screen, there is a small light sensor which adjusts the backlighting of the keypad.
On right side of the phone, there is a dual volume key that can also be used to mute an incoming call (one press) or to simply reject it (two presses). The left side features a small dedicated button that will open up the Walkman interface when the flip is not closed or show the music player menu when the flip is closed. Lower on the left side, there is the proprietary Sony Ericsson port used to charge the phone or to attach the headphones in the sales package. On top of the device, there is a small key that controls the locking mechanism of the external music keys placed on the thin flip.
The backside of the phone features a small unprotected 1.3 Megapixel camera at the top and a small loudspeaker at the bottom. The back cover is so slim that you can actually see through it (I'm joking!). Even so, it is extremely flexible, thus reducing the chances to break it. When flipped down, the phone reveals a comfortable keypad, visible even under low light conditions thanks to the very good backlighting system. While the big D-pad controller is reasonably responsive, the keys offer an excellent tactile experience, which makes texting a smooth and enjoyable experience. Moreover, the Sony Ericsson W350i phone's flip can be opened with one hand, thus improving its functionality. The phone is lightweight (80g including battery) and small in size (104 x 43 x 10.5 mm), which will surely attract fans of mid-level devices. Overall, Sony Ericsson W350i looks compact and slim, but also 'old' and flimsy. Its retro aspect has already attracted lots of fans, but quite some enemies as well.
Sony Ericsson W350i features a very small (1.9 inches) TFT display that supports 262k colors and 176×220 pixels resolution. The screen is perfectly visible in strong sunlight conditions and may be reckoned as one of the best in its range. Unfortunately, its small size takes away all the fun and considerably limits functionality. Check out the various benchmark results scored by Sony Ericsson W350i's display. Please purchase on online http://www.phoneandbeyond.com
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